Testimonials
Following are selected testimonials from Susan’s past clients over the years.
“Incredible to work with—she really took the time to understand my background and helped me craft a clear, compelling narrative. She made the whole process feel easy and collaborative, and was instrumental in helping me articulate my long-term career goals.”
“Working with Susan was hands down one of the best decisions I made in my MBA journey. She’s not just an exceptionally knowledgeable consultant — she’s a true partner, guide, and unwavering source of support every step of the way. Her approach is incredibly thoughtful and personal. Susan takes the time to deeply understand your story, challenges you to dig deeper, and helps you present the most authentic and compelling version of yourself. Her feedback is sharp, her turnaround time unmatched, and her encouragement constant. I felt seen, supported, and strategically guided from day one. Honestly, don’t waste your time looking elsewhere — Susan is the real deal.”
“Susan is absolutely phenomenal and was truly pivotal in helping me secure admission to top business schools. She provides personalized, undivided attention—so much so that I often felt like I was her only client throughout the entire admissions cycle! She is quick to respond, thoughtful in her feedback, and incredibly knowledgeable about what different admissions committees value. Susan also has a brilliant way of asking the right questions that encourage you to dig deep and craft an application that feels both compelling and authentic. I highly recommend Susan as I simply could not have succeeded without her! Her sharp eye for detail, unique perspective, and genuine care for clients give you the best possible chance of getting into a top program.”
“Susan was instrumental in helping me secure admission to the top business schools. From day one, Susan was very committed to maximising my chances at success. As someone with a non-traditional background, I was initially unsure of how to craft a clear narrative for my “Why MBA”. However, Susan was able to help me seamlessly weave together my past experiences and future career aspirations into a compelling story. She has the incredible ability to ask the right questions for you to dig deeper, eliciting thoughtful and genuine responses. Not once did I feel that my application was not authentic to me. I thoroughly enjoyed the process of bouncing off ideas with her as Susan brings forth unique and fresh perspectives that brings out the best in her clients. Overall, working with Susan made the otherwise grueling application process such a pleasant experience. Writing this brings back many fond memories of fun side conversations that we would have before getting into the weeds of reviewing essays and conducting mock interviews! Not only did I get to work with an exceptional consultant, I was also able to make a true friend in the process. I cannot reiterate how integral Susan was in my success and wholeheartedly recommend her to anyone aspiring to go to top business schools. Thank you, Susan!”
“I am incredibly grateful to have worked with Susan through my MBA application journey. Her support was unwavering through every high and low, and she was always there to respond with empathy and encouragement. What truly set her apart was her ability to uncover powerful, authentic threads in my story that I hadn’t seen myself. Susan brought a fresh, empowering perspective that transformed not just my application, but how I see my own journey—a shift whose value I cannot emphasize enough. I wholeheartedly recommend her to anyone seeking an insightful, compassionate and truly dedicated guide.”
“It was an absolute pleasure working with Susan. She was instrumental throughout my MBA application journey—helping me untangle the many knots in my head, clarify my goals, and develop a compelling, strategic game plan. Her guidance not only strengthened my application but also gave me the confidence and clarity I needed at every step of the process!”
“Susan is a gem of a person, both personally and professionally, as an MBA coach. She cares deeply and individually for each person’s success, and gains happiness and satisfaction from seeing her clients succeed and gain more clarity on career goals through the process. She has astute knowledge of each top MBA program, how a committee might review an application, and how to position a true story, so it is heard in the best way possible in an ever-more demanding selection process.”
“I unequivocally recommend Susan to my friends, and that perfectly summarizes how amazing it was to work with her. She has deep knowledge, coupled with a super collaborative working style. I did not come from a target undergrad school and had unconventional career stints, Susan went the extra mile to help me craft my story and convert what I thought were Achilles’ heels in my application to strong assets. Susan was extremely flexible, helping me even if I got stuck with the most tactical in-application question. Her radical candor was critical to keep me honest to timelines and persistent in the multiple iterations required. Harvard would not have happened without Susan’s calm and steady guidance. Working with Susan feels like working with a wiser, older friend who always has their arm around you.”
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“I had the best experience working with Susan on my HBS application! She was honest, but kind and extremely supportive throughout the daunting process. We’d have, what I thought, were generic conversations to get to know me - but she picked the best parts of those to help me tie together my application. She has a magic wand to wave over resumés and make them far more efficient and effective. She was extremely generous with her time upto the last minute, whether it was for my application, interview prep, reflection submission or even the weird tech issues I had during the process. Fortunately, I didn’t need to do any more apps, but if I had to I’d blind work with Susan again.”
“I had always heard great things about Susan from my siblings, and working with her was literally the best decision ever! With her unmatched guidance and invaluable support, I secured a spot at Kellogg, my top and only choice. Her insightful feedback, creative ideas, and organized approach made the process smooth and productive. Susan’s positivity, kindness, flexibility, and cooperation truly made a significant difference for me. I highly recommend her to anyone applying for a master’s program—she is genuinely the BEST!”
“Working with Susan was an absolute game-changer in my journey to getting into my desired MiM program at LBS. Despite approaching her at the eleventh hour, she guided me through the process with incredible efficiency and dedication. Her constructive feedback, innovative ideas and flexibility despite our varied time zones and her busy schedule, were invaluable. Initially I was really worried about the interviews. But her unwavering support and thorough mock interviews boosted my confidence immensely. She treats each application as her own, and I firmly believe that in my successful admission, her help played a very big role and I couldn’t have gotten in without her support so thanks to her. I strongly recommend her to anyone applying.”
“Susan is one of the kindest people I know, and I’m so grateful I had the chance to work with her. She pushed me to work hard and find stories from my life I wouldn’t have otherwise connected. She was also generous with her time and always responsive to my many many many messages. She was also realistic and never set unrealistic expectations for me, while also simultaneously being kind. I’d highly highly recommend anyone considering an MBA to work with her.”
“Susan took all the guesswork out of my MBA application process. Right from selecting which schools to target, to weeding through dozens of life anecdotes to arrive at the best ones to reflect my unique story, Susan was a trusted advisor I could bank on. Her specific insights into the inner workings of business school admissions and ability to appreciate and bring out several non-traditional aspects of my application were invaluable to me. Susan was an absolute delight to work with. She ensured that our working sessions were fun and enjoyable, even as she helped me push past my comfort zone. She was available whenever I needed her, and was ever ready to help clarify my many questions. I wholeheartedly recommend Susan to anyone considering applying to MBA programs.”
“The best thing I did for myself (and probably my loved ones) in my MBA application process was enlist Susan’s guidance. Coming from a non-traditional background with a fixed goal of attending a top MBA program, Susan’s willingness to learn more about my industry and professional role made my ambitious desire a reality. My year-long application experience was not without struggle. I had to retake the GMAT late in the summer after a disheartening score, as well as navigate how to (politely) chase down my busy recommenders when they went MIA in the last days before applications were due. However, a meeting with Susan always returned what felt like an overwhelming process to a series of manageable steps. Throughout the process, Susan never made me doubt my validity as an applicant. Susan is remarkably generous with her schedule and her time, and because of this, I was able to submit applications I felt confident about in Round 1. Susan takes genuine stake in her candidates’ achievements, so I could not wait to share the news with her when I was accepted to each of the schools I applied to: Stern, CBS, Wharton, and Yale. Susan’s expertise was instrumental in getting me to the MBA program of my dreams and I cannot recommend working with her enough.”
“I am so thrilled to share this news with you, and I cannot express my gratitude enough for all that you have done for me. Throughout the application process, you were there for me every step of the way. You took the time to get to know me, understand my strengths, and guide me in the right direction. You believed in me when I doubted myself, and you never gave up on me, even when the road ahead seemed daunting. You went above and beyond your role as a counselor, and I am forever grateful!!! I am honored to have had the privilege to work with such a dedicated counselor, and I know that I could not have achieved this milestone without your support. You know what they say, ‘When life gives you lemons, make lemonade.’ Well, thanks to you, I’ll be making lemonade in Harvard’s dining halls!”
“Susan was instrumental in my successful Harvard Business School application. Her attention to detail and deep understanding of the admissions process were invaluable. She consistently identified areas for improvement I would have missed, significantly strengthening my application. What truly set Susan apart was her supportive nature and approachability. She provided encouragement during stressful times and celebrated my progress, making the entire process more manageable. Her expertise in presenting candidates’ strengths effectively gave me a competitive edge. I’m confident that without Susan’s guidance, my admission to HBS wouldn’t have been possible. For anyone aiming for a top business school, I highly recommend Susan’s services.
Her support was transformative in my application journey and played a crucial role in my success”
“While applying to colleges it was often easy to never know if I were doing the right thing, but with Susan it never felt that way. Her vast experience in dealing with students from across the world and across many years, combined with her acute sense of empathy in helping me bring the best version of myself kept me sane and focused!”
“I had the pleasure of working with Susan and was incredibly impressed by her professionalism and dedication. I am based in India and despite the time difference, she was always easy to coordinate with, making the process seamless and stress-free. Susan really took out the time to understand my work and background so as to personalise and curate my application in a way that ensured my achievements stood out. She responded promptly to even the smallest queries and guided me through interview prep until I felt fully confident. Her exceptional support was invaluable, and I highly recommend her to anyone seeking top-notch educational guidance.”
“Susan’s vast experience in dealing with students from across the world and across many years, combined with her acute sense of empathy, helped me bring the best version of myself and kept me sane and focused!”
“Working with Susan is what made the painful MBA applications process a pleasant experience. I would look forward to our meetings to which she would bring thoughtful and encouraging feedback that helped mold my application. She is unparalleled at what she does - she takes the time and effort to get to know clients beyond the surface and asks questions that guide deeper reflection resulting in her clients putting their best foot forward. I was inspired by her extensive knowledge, hard work, and dedication. Susan has taught me so much even beyond the realm of business school applications. She is the kind of person that when she commits to something, she gives it her all.”
“Susan was absolutely critical in my application process, and I’m grateful to have worked with her. What makes Susan particularly helpful was the combination of her understanding of the school, her structured approach when working with applicants, and her strong work ethic. However, what makes Susan a great FIT for applicants were her empathy and ability to connect deeply with applicants. While this trait may not sound important, successful MBA applications tend to be very personal, so having that connection here plays a major role. From day one, Susan always pushed for my success. To people who are trying to get into grad school, I cannot recommend her enough! If you put in the work, the results are highly likely to follow.”
“Susan is phenomenal! She is strategic, structured and honest. She always gave thoughtful constructive feedback, and never hesitated to challenge me. She pushed me to think deeply about my goals and aspirations, and then helped me articulate them in the best way possible. Susan is also extremely patient and caring! When I told her I’m nervous about the interviews, she willingly offered to have mock interviews with me every other day...till we ran out of questions! Thank you Susan couldn’t have done it without you!”
“Susan gave me the boost needed to stand out in the sea of strong applicants and helped me focus on achieving incremental milestones while I balanced the never-ending demands of my job. Results matter – I got in Early Decision to a M7 program and withdrew my applications to two other M7 programs where I had already received interviews. I cannot recommend Susan highly enough, as she has made an immense impact in the trajectory of my professional career and in my personal growth. I could not have achieved this same level of success without Susan’s warm personality and wisdom in my corner.”
“Susan took me through the admissions process with exceptional expertise, dedication, and patience! From planning campus visits and shortlisting schools to identifying my unique strengths and prepping for interviews, she was with me every step of the way. She went above and beyond her admissions consulting role and was truly invested in my success, guiding me in career decisions even in the year leading up to applications. I was also very impressed by her extensive knowledge of US business schools. ”
“Working with Susan was an absolute pleasure. Her guidance and insight with the MBA application process is unparalleled. In addition, she is caring, thoughtful and extremely flexible. I attribute a large part of my success in the admission process to Susan.”
“Working with Susan has been simply transformational for my MBA applications. She not only provided hands-on and extremely personalized guidance on school selection, crafting essays, and choosing recommenders, but also provided necessary direction to steer my application (and career) over a two-year period towards my long-term career goal.”
“Having had no prior experience of applying to a US university, I was fortunate to be introduced to Susan Smith as I began my MBA application. Susan provided significant clarity on the road ahead by systematically breaking down the process. This helped me pace myself. Despite having a large clientele, not once did she try to box my profile into a well-defined template. Instead she pushed me to dig deep into my own background, helped me identify what would truly make my application unique, and then enabled me to curate it in the best possible manner. By providing extremely frank opinions without assuming veto powers, Susan allows you to refine your application to the last detail, without ever leaving you feeling like it is being rubber stamped by anyone but you. Add to this the fact that she’s also just the loveliest person to speak to, and you really can’t complain!
Simply put, the joy of getting admitted into Business school was accompanied by a tinge of sadness at the thought of our collaboration having come to an end. I cannot recommend Susan’s expertise strongly enough to anyone harboring aspirations of a business school degree.”
“Susan worked with me over an extended period of time as I graduated from college and contemplated the idea of graduate school. She was a crucial sounding board at every point of my career - as I moved geographies and as I shifted jobs. She was always available to provide advice on my career moves, which led to a fantastic working relationship as I looked towards graduate school. What I appreciated in particular about Susan was that she understood the business school application from the perspective of an international student. I applied to and was accepted at Harvard and Wharton (with a scholarship). My confidence in my application, interview skills, and narrative came from working with Susan. Thank you for making my dreams come true Susan!”